ValuCare

Keeping the people behind the policies healthy

Pru Life UK and ValuCare strengthen strategic partnership

On March 24, 2026, Value Care Health Systems, Inc. (ValuCare) and Pru Life UK executives convened at the latter’s Uptown office to catch up, recommit, and renew a growing business partnership — this time with enhanced tools and a closer look at the many fresh innovations intended to benefit ValuCare members of Pru Life UK.

(L-R): Ramir Navarro, Pru Life UK AVP – Bank Partnership; Hannie Villarin, Pru Life UK Manager – Partnership Distribution; Carlo Verano, Pru Life UK AVP – Agency Operations; Theodore John Magpantay, Pru Life UK Business Partnership; Aileen Perez, Pru Life UK AVP –  Agency Contracts & Benefits Administration; Mark Phillip Gochingco, Pru Life UK VP – Head of Partnership Distribution; Franz Araque, ValuCare Chief Operating Officer, Adam Burge, Pru Life UK SVP – Chief Strategy and Planning Officer; Moses Hee, ValuCare Chairman; Dr. Elmer Palomata, ValuCare President and CEO; Dennis Santos, ValuCare Business Partner; Arnie Cruz, ValuCare AVP and Sales Head; Helen Terciano, ValuCare Manager for Business Retention; and Jan Paulo Agrasada, ValuCare Manager for New Business.

Healthcare costs in the Philippines have been rising at double-digit rates for three consecutive years, with medical expenses projected to climb by 14% in 2026 alone. For many Filipino workers, having reliable health coverage is what stands between a manageable family circumstance and a financial crisis. This is among the many reasons why the trust and partnership that Pru Life UK and ValuCare have built together over the years matters.

 

Every day, Pru Life UK’s around 40,000-strong agency force helps Filipino families think through what happens in times of need — illness, disability, or loss of income. Making sure that these agents are themselves well taken care of is ValuCare’s pledge of support to this commitment.

Enrollment goes digital

Among the recent tangible service innovations is the launch of the Pru Life UK Agent Enrollment Portal in August 2025, an automated user-friendly platform that allows agents to swiftly register, select, and confirm their healthcare program without going through the outdated manual paper-based process.

More affordable medicines and on-site health screening

Beyond the enrollment platform, the partnership also looks at addressing two healthcare basics that are often overlooked, medical compliance-wise:  Affordable medicines thru pharmacy partner Generika, and regular personal health checks thru VEE.

 

ValuCare’s tie-up with Generika allows members access to considerably discounted maintenance medicines that include those that people regularly take for hypertension and diabetes. The cost savings between branded and generic can be significant, and for agents or their family members managing a chronic condition, consistent access to affordable medication matters.

“Affordable maintenance medicines means people actually take them — and that keeps everyone healthier over time.” 

FRANZ ARAQUE

ValuCare Chief Operating Officer

Complementing the affordable medicines of Generika is the ValuCare E-Health Experience (VEE), a self-service health screening kiosk where members can check their vital signs and have basic blood tests done in under 10 minutes.  Results are recorded directly to the user’s app.

“Every peso spent on prevention saves multiples in treatment — it is the foundation of sustainable healthcare.  ValuCare’s VEE embeds prevention into daily life — bringing health monitoring to where people already are, and making it a seamless part of everyday life.” 

MOSES HEE

Chairman and Group CEO of MiCare Healthtech Holdings, Inc.

Backed by global partners

In 2023, ValuCare became part of MiCare Healthtech Holdings, Inc. (MiCare) — a regional managed care organization operating across Malaysia, Thailand, and the Philippines. MiCare’s platform connects payors, healthcare providers, pharmaceutical companies, and patients to improve health outcomes and keep costs manageable through digital tools and effective collaboration. MiCare serves more than 16 million members through its strong relationships with over 46 insurers and 7,000 corporate clients across Southeast Asia, and is backed by the Zuellig Group, Mitsui & Co. (Asia Pacific) Pte. Ltd., and the International Finance Corporation of the World Bank Group.

“The fundamentals of good healthcare haven’t changed — people must benefit from accessibility, affordability, and continuity of care, and we are taking all the extra steps to bring all these closer to where the ValuCare members are.” 

ELMER PALOMATA, M.D.

ValuCare President and CEO

For both organizations, sustaining a resilient partnership also entails challenging the status quo not only through process, service, and technological innovations, but also by strengthening the trust and friendship that Pru Life UK and ValuCare have nurtured over the years.  

The shared motivation is straightforward: when Pru Life UK partners are assured of their healthcare, they can focus on what they do best — helping Filipino families plan for the future.